'Canada 2020 Food Brand Project - Final Report'

01:19 Jun 22, 2023 2 2

'Launched by Canada 2020 last fall, the Canada Food Brand Project catalyzed a timely national dialogue on how to enable the country\'s agri-food ambition.   Given Canada’s agri-food potential, the work explored and affirmed one unifying idea to galvanize a very diverse agri-food sector: food reputation should be a strategic priority. How Canada stewards its food claims – e.g., safe, sustainable, nutritious and reliably-supplied – is vital to compete, collaborate, innovate and regulate in this ever-changing marketplace.  Read our final report at canada2020.ca/canadafoodbrand' 

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