'Tricking your Taste Buds: How Food Companies Reverse Engineer Flavors [From Our Sponsor]'

02:18 Feb 5, 2022 -1 0

'For much of human history, flavoring food meant adding spices, salt, sugar, and essential oils. But by the mid-1800s, scientific advancements in organic analysis began to unlock the world of flavor. In the 1870s, German scientists figured out the molecular structure of vanillin—the main aromatic compound in vanilla—and immediately began producing and selling their imitation. Since then, the flavor industry has continued to grow. And our everyday, processed foods can contain flavors sourced from thousands of exotic materials.  Flavor — the combination of aroma and taste — is extremely complex. Most foods contain hundreds of aroma compounds that combine to give a food its distinct flavor. Yet when we eat, our brains perceive all those aroma compounds as one entity: \"hot coffee\" or \"blue cheese\" or \"ripe strawberry.\" A flavorist\'s job is to recreate a flavor using chemicals in a laboratory, with no need for the original food itself.  Since the 1960s, flavor companies have been using an instrument called the Gas Chromatograph-Mass Spectrometer (GC-MS) to analyze aroma profiles and replicate flavors. The GC-MS is actually composed of two machines. The gas chromatograph separates aroma compounds within a scent and measures how much of each compound is present. The mass spectrometer helps to identify those compounds by measuring their molecular masses. Used together, the two units are more accurate than either on their own.  But readings can still be incomplete. Although the GC-MS can detect chemicals in amounts as small as a picogram (one trillionth of a gram), lower readings can be inaccurate. So flavorists continue to rely on lengthy apprenticeships to gain a nearly encyclopedic knowledge of aroma compounds and learn how to blend them to create flavors. There are different schools of thought on how to approach flavor replication and creation, but they all begin with direct inspiration from the real world.  GC-MS revolutionized the food industry. With more powerful technology, flavor companies helped food manufacturers produce and sell better tasting processed foods using synthetic flavors that more accurately mimicked naturally occurring ones. That trend continues today with the creation of more and more processed fantasy foods.  Subscribe: http://goo.gl/hGwtF0  Check out the new season of Savvy and learn \"The Secret To the Best Cookie Buttercream Sandwich\": https://goo.gl/4sCNhp  Watch Hugh Acheson Make Nachos Like Kris Jenner: https://goo.gl/HbGXwD  Love Meat? Tune in every week for explainers, best bites, science and more with Professional Carnivore, Nick Solares: https://goo.gl/n2nWUw  View our full video catalog: http://goo.gl/plZhhc Visit our playlists: http://goo.gl/I7tTMO Like Eater on Facebook: http://goo.gl/TA4Usd Follow on Pinterest: http://goo.gl/Gyr7XL Follow Eater on Twitter: http://goo.gl/8KOYgi Read more: http://www.eater.com Our Video Crew: https://www.eater.com/pages/masthead-video' 

Tags: food companies , how taste buds work , Taste Bud (Anatomical Structure) , synthetic flavors

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