'Rules for naming a business There are a few general rules that all business names must follow. Business names must not: Be offensive Be the same as an existing registered name or trade mark Suggest a connection with government or local authorities (unless you’ve been given permission to do so) When choosing a name, you will also need to follow some extra business name rules that depend on the structure of your business. Sole traders and partnerships can choose to use their own personal name as their business name, while limited companies must choose something else. Furthermore, while limited companies must usually choose names that end in either ‘Limited’ or ‘Ltd’ (or the Welsh equivalents, ‘Cyfyngedig’ and ‘Cyf’), sole traders and partnerships are banned from using names that include ‘limited’, ‘Ltd’, ‘limited liability partnership, ‘LLP’, ‘public limited company,’ or ‘plc’. How to check a business name Because you’re not allowed to choose a name that is used by another company, it’s important that you check which business names are available. Bear in mind that business names can be rejected even if they aren’t exact copies of another company name, and your business name won’t be approved if it’s considered to be the ‘same as’ or ‘too like’ an existing name. Your business name will be considered to be the ‘same as’ an existing name if the only difference is: Punctuation Special characters, for example the ‘plus’ sign A word or character that is used commonly in UK business names A word or character that looks or sounds the same as another name Companies House offers a business name directory that you can use to check the availability of your proposed business name.
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