'S3 E104 Karishma Bhalla, Co-Founder and Director, Taramis Labs Ltd, a Health Food brand TITLE: Curating a nutrition-focused food brand in India 00:00- Introduction 00:45- Why did Karishma leave BCG? 02:18- How much time did she spend planning before launch? 03:18- When did Karishma know she was ready to launch her business? 03:40- What is different for women in the corporate and entrepreneurial world? 06:25- What is the meaning of Taramis? 06:50- About Taramis. 09:35- About the products offered. 12:23- What goes into building a strong food brand? 14:05- How is repeat purchase handled? 15:30- Handling social media as a business. 17:00- What are some of the skills Karishma has picked from consulting for entrepreneurship? 19:20- Basic mistakes startup entrepreneurs make. 21:30- Some core values Karishma believes in. 23:35- Who/what inspires her? There is a lot more to health than what meets the eye. In a world where the excruciating need of perfectionism and flawless appearances is top priority, real health is taking a back seat. Nutrition and strength are being ignored while size zero fittings and six-pack abs are stealing the show. In a country like India where a major part of our inspiration lies in Bollywood, people are increasingly focusing on appearing good instead of staying healthy. Fad diets and dangerously exhausting workout routines are taking over the internet. In such an environment, keeping physical and mental health in check becomes a bog challenge. Today, TBCY brings you a very accomplished woman who is working on nutrition, strength and health-focused food brand in India. We welcome Karishma Bhalla, a professional turned Entrepreneur on the podcast today. Karishma is the Co-Founder of Taramis Labs ltd, a health food brand. In her earlier avatar, she was the Managing Director and Partner of Boston Consulting Group. She has several years of experience in the field of marketing as well as entrepreneurship In this very interesting interview with our host Ashutosh Garg, Karishma shares her professional story with us. A personal experience and realization led Karishma to do her research on Indian health and nutrition. After knowing that the consumers are in dire need of a health brand, she kick-started Taramis- a healthy food brand. She curated products focusing on the necessary nutritional aspects in them. Karishma shares that India has an 80/80 % of protein deficiency. She talks about branding and the experiences she has drawn from her consulting role into entrepreneurship. She is driven by honesty and her focus is to make India healthier and stronger. Tune in to know her story! ------------------------------------------------------------------------------------------------------------------------------------------------------------- Shwetambari Shetty https://youtu.be/Fjbdf-Vrpow Sonal Singh https://youtu.be/lQQALxYTcfo Follow us on Facebook - http://facebook.com/followtbcy/ Twitter - http://twitter.com/followtbcy/ Instagram - http://instagram.com/followtbcy/ #FoodBrand #Marketing #Entrepreneur'
Tags: What is the meaning of Taramis? , What goes into building a strong food brand? , How is repeat purchase handled? , Handling social media as a business. , Basic mistakes startup entrepreneurs make , need of perfectionism and flawless appearances , health focused food brand in India , experience in the field of marketing , research on Indian health and nutrition. , how gender plays a distinct role in professions , taramis
See also:
comments