'What happens when a Greek yogurt product founder has two beloved pets with digestive track challenges? He creates a probiotic-based pet food company! Basel Nassar is the two-legged creator of Boss Nation Brands Inc., a line of innovative pet products that promote gut health through probiotic and prebiotic nutrition. Nassar’s best friends and loyal followers, a 170 pound Rhodesian Ridgeback dog and an 11 pound Siamese Lynx cat, were his inspiration for founding Boss Nation Brands Inc. with the Boss Dog® Brand and Boss Cat® brand pillars. The company, founded in late 2018, has grown leaps and bounds since inception. Nassar is proud to say that when you stand in the center of a pet store you will be able to see his products in every segment of the pet store. Nassar graduated from Central Washington University with a Bachelor of Arts degree in Business Administration and a minor in Economics. His first job out of college was in an investment and operational role at KFC, where he took sales from 285th nationally to 18th in the nation. A few years later he ran a Seattle bakery which ended up supplying Starbucks their baked goods, making the bakery an overnight success. Soon after, the entrepreneur decided it was time to make a career path for himself rather than working for others. A chance meeting with two other Greek business owners was the start of a new venture called Greek God’s Yogurt which they sold in 2010. The Seattle-based businessman is obviously a huge pet lover, but also a staunch supporter of animal welfare nonprofits. He has sponsored adoption events all over the United States, which has helped hundreds of cats and dogs find new loving homes. Here\'s the video Basel mentioned during our conversation - it\'s wonderful! https://www.youtube.com/watch?v=k2rdP0_4o2I Here\'s my LTV CAC Ratio \"made easy\" video: http://bit.ly/LTVCACRatio To learn more about Boss Nation Brands awe*mazing pet food products, visit: https://bossnationbrands.com Follow Boss Nation Brands on social: https://www.facebook.com/bossdogbrand https://www.instagram.com/bossdogbrand/ - the photos are so adorable!! https://twitter.com/bossdogbrand 00:00 - Meet Basel and Boss Nation Brands 05:32 - What compelled Basel to become an entrepreneur and leave paycheck + benefits behind 10:00 - the barriers to entry in the pet food industry 21:00 - why you should focus on branding and marketing and outsource manufacturing 23:00 - customer acquisition in the pet food industry 27:00 - outstanding founder advice for any industry - thank you Basel!! 32:00 - top tips you need to know to launch a pet food brand 40:00 - why pet food brands need to focus on brick and mortar vs. online Thank you for carving out time to improve your Founder Game - when you do better, your business will do better - cheers! Ande ♥ Ande Lyons http://andelyons.com #videochannelforstartups #howtolaunchapetfoodbrand #probioticsforpets Ande Lyons http://andelyons.com #videochannelforstartups #petfoodbrand #diversefounders ANDELICIOUS RESOURCES: JOIN STARTUP LIFE LIVE MEETUP GROUP Get an alert whenever I post a new show! https://bit.ly/StartupLifeLIVE AGORAPULSE My favorite digital marketing dashboard is AGORAPULSE – it’s the best platform to manage your social media posts and presence! Learn more here: http://www.agorapulse.com?via=ande17 STARTUP DOX Do you need attorney reviewed legal documents for your startup? I\'m a proud community partner of Startup Dox, a new service provided by Selvarajah Law PC which helps you draw out all the essential paperwork needed to kickstart your business in a super cost-effective way. All the legal you’re looking for… only without confusion or frustration. EVERY filing and document comes with an attorney review. You will never do it alone. Visit https://www.thestartupdox.com/ and use my discount code ANDE10 to receive 10% off your order. SPONSORSHIP If you resonate with the show’s mission of amplifying diverse founder voices while serving first-time founders around the world, please reach out to me to learn more about making an impact through sponsoring the Startup Life LIVE Show! ande@andelyons.com. STREAMYARD OVERLAYS AND GRAPHIC DESIGN Nicky Pasquier https://www.virtuosoassistant.co.uk/ Visit Nicky’s CANVA Playlist: https://www.youtube.com/playlist?list=PLhUDgDHkkma3YhOf7uy8TAbt7HdkXhSjO Nicky’s Canva Presentation Playlist: http://bit.ly/Canva_Present_Playlist GET VIDEO/AUDIO TRANSCRIBED WITH OTTER.AI https://bit.ly/StartupLifeOtter CONNECT WITH ME ONLINE: https://andelyons.com https://twitter.com/AndeLyons https://www.facebook.com/StartupLifew... https://www.linkedin.com/in/andelyons/ https://www.instagram.com/ande_lyons/ https://www.pinterest.com/andelyons/ https://angel.co/andelyons TikTok: @andelyons'
Tags: probiotics for pets , probiotic based pet food brand , how to launch a pet food business , the dos and donts of launching a pet food brand , pet food brand startup stories , advice for new business owner , ande lyons , best youtube channels for startups , how-to advice for new business , startup advice and strategy , support for startup founders , youtube channel for first time founders , Boss Nation Brands , Basel Nassar
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