'Leaving HUL to Building a D2C Food Brand ft. Shashank Mehta , Founder & CEO - The Whole Truth'

01:02:40 Apr 3, 2023 0 1

'Why is HUL considered a Leadership factory?  “Every great brand is built on fundamental human insights.”  Do you agree that people come before revenue?  “Invest in Brand, even as little as possible, and not just Performance Marketing from Day 1.”  Listen to Shashank Mehta, Founder of The Whole Truth Foods and a passionate HUL Ex-employee in today’s episode to know his perspective about everything mentioned above.   CHAPTERS: 00:00 - Intro  03:43 - Definition of the D2C market in Indian context  07:11 - His early career prior to starting his entrepreneurial journey  09:40 - Post-MBA why did he choose Marketing over Finance?  11:30 - Why HUL is considered a leadership factory?  14:30 - Learnings from his stint at HUL  18:48 - Why did he join Faasos (now REBEL Foods) a lesser-known startup leaving HUL in 2012?  23:40 - Scale of Faaso’s when he joined and left the company  24:30 - Why did he leave Faasos and joined HUL again?  28:22 - Learnings from setting up an Ayurveda brand within HUL  34:09 - Consumer insight which HUL was trying to  solve with its AYUSH proposition  34:54 - His blog about food and fitness - FIT SHIT  41:54 - Raising around 5 Cr+ initial funding during his Notice Period  45:10 - Zero to One Phase of The Whole Truth Foods  50:02 - Realizing the ‘Aha Moment’ of brand’s journey  52:32 - Sales & Revenue Milestones during their journey  54:05 - Being a Truth company rather than being a food company  57:00 - Key learnings while scaling a brand  Leaving HUL to Building a D2C Food Brand ft. Shashank Mehta(Founder - The Whole Truth' 

Tags: Business , how to build a brand , Entrepreneurs , business podcast , fitness brand , the whole truth , leaving HUL , hindustan unilever limited , experience in hul , the whole truth founder , shashank mehta the whole truth , building a d2c brand , raising funds for startup , 100x entrepreneur podcast , 100x entrepreneur , siddhart ahluwalia , podcast for startups india , indian startuups , d2c market

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